Custom Campaign Launch

Pricing: $299 Base Strategy Fee + Per-URL Implementation

  • 1 Search Campaign

  • Primary URL Implementation ($125/ea): Includes 1 dedicated Ad Group, 1 Responsive Search Ad, and expertly researched keywords (Broad, Phrase, Exact match)

  • Secondary URL Implementation ($45/ea): Includes 1 high-conversion Sitelink Extension (no keyword targeting)

  • Expertly researched negative keywords tailored to campaign

  • (Optional) Performance Max Campaign: No creative, ad copy only. One asset group per corresponding ad group created

  • Asset Suite: Includes up to 10 Callouts, 10 Structured Snippets, and 8 Price Extensions per campaign

Add-ons:

  • Additional Search Campaign + 3 Ad Groups: Includes ad copy and keywords/negatives - $99.00

  • Performance Max Campaign: No creative, asset groups with ad copy only - $99.00

  • Custom Extension Sets: Tailored to additional campaigns - $99.00

Deliverables:

  • A single .AEA file for import via Google Ads Editor

  • A deployment guide for importing into your Google Ads account

Request a Custom Campaign Import

Prefabricated Campaigns

  • HVAC Heating Campaign

  • HVAC Cooling Campaign

  • more in progress

Buy The HVAC: HEATING CAMPAIGN - $279.00

HVAC Search Campaign Blueprint:
Professional .AEA Template for Google Ads Editor
Product Overview: A high-performance, prefabricated Google Search blueprint for HVAC and Heating contractors. This .AEA file provides a campaign you can deploy in minutes.Included Ad Groups:Furnace Repair: Fast repairs and licensed technician targeting.Heating Installation: New unit upgrades and expert sizing.Heating Maintenance: Annual tune-ups and inspections.24/7 Emergency Service: Urgent, round-the-clock heating help.Boiler Services: Specialized boiler repair and maintenance.Indoor Air Quality: Filters and air purification services.What’s Included:Full Keyword Library: Researched Broad, Phrase, and Exact Match keywords for every group.Asset Suite: Includes 6 Sitelinks, 12 Callouts, and 1 Structured Snippet to maximize Ad Strength.Deployment Guide: Step-by-step PDF for importing and personalizing your business details.The AdsBySam Guarantee: Don't see all your services? If this blueprint is missing a specific service you offer, I will add that additional ad group/landing page and re-send your updated .AEA file FOR FREE. (Example: If you also offer Duct Cleaning, I’ll build it in at no extra cost).

Buy The HVAC: COOLING CAMPAIGN - $279.00
ADS BY SAM TEST IMPORT - $0.00

.aea test import file: download and test import process before committing to purchase

Questions and Answers

Q: How does the "Per-URL" pricing work?
A: You pay a one-time $299 Base Strategy Fee for the campaign architecture and negative keywords. From there, you choose your implementation level: Primary URLs ($125/ea) receive dedicated Ad Groups and keyword targeting, while Secondary URLs ($45/ea) are built as high-conversion Sitelink Extensions to support the main campaign.

Q: What if the blueprint doesn't cover my PPC needs?
A: One free revision: If the blueprint is missing any related service offerings, targeting, or ad groups, I will update and re-send the .aea file FOR FREE. Example: If you sell burgers and hotdogs, and my template only targets those two, I will add a "Fries" ad group and provide the updated campaign at no extra charge.

Q: I don't see an offering that fits my needs.
A: Submit a request through the custom order form and I'll work with you to create a win-win structure.

Q: Are there any industries you do not take requests for?
A: To avoid conflict with existing client work, I do not fulfill any custom work for automotive-related businesses.

Q: Do you offer account management or consultations?
A: If you are not in the automotive industry then you are welcome to submit a request to see if we may be a good fit for ongoing Google Ads management (my fee starts at $3,000 per month)

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